So you’ve just created a Facebook fan page for your business, brand, or idea. (You haven’t? Check out our article on creating a Facebook fan page.) Are you looking to take your page to the next level? Try creating a custom landing page next.

A Facebook custom landing page is a built-in first impression of sorts, and the kind of thing that takes your social media marketing to the next level. It will act as the first page that non-fans will land
on, rather than initially seeing your Facebook wall. You don’t have to
be a web genius to create a landing page, as Facebook has already
created an application to do the dirty work for you! Just follow these
steps:

Step One: Add the Application

  1. Log into your Facebook account.
  2. Click on the Applications link. (This will be on the bottom left of your browser, or in the left-hand margin on the new Facebook layout.)
  3. Click on Browse More Applications. (On the new Facebook layout, skip to the next step.)
  4. Type “FBML” into the search box and click on the result, Static FBML. (FBML stands for “Facebook Markup Language.”)
  5. Click Add to My Page

Step Two: Create the Landing Page

  • Go back to your fan page and click Edit Page (under the user pic).
  • Scroll to the FBML application and click Edit.
  • Customize the FBML tab. This is where you can create the magic. Type in your page title and HTML codes for whatever you wish. Here are some ideas:
  • Ensure this application will be added to your fan page’s tabs by going back to the “edit applications” screen and changing the status of FBML from “Available” to “Added.”
  • Step Three: Make the Landing Page the Default for Non-Fans

  • Click on the Wall tab and click Settings.
  • In the drop-down menu for “Default Landing Tab for Everyone Else,” select the tab you just created.
  • Check the functionality of the landing page by logging out of Facebook and then entering the URL for your fan page. You should arrive at the landing page you just made.
  • With just a little bit of time and know-how, you can have a great welcome page for new fans that will showcase what your business is all about.

    About Brian Waraksa

    Brian Waraksa, founder of Raxa Design in Houston, Texas, has been in marketing and small business branding since 2002. He writes the Raxa Design blog about issues affecting small business marketing and corporate brands. Brian’s extensive work in web design, web marketing, and brand management gives him an edge as an Internet marketing consultant. As a result, Raxa Design is a respected digital and web marketing firm that has helped a lot of small businesses improve their website, search engine optimization, and social media presence.

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