Let’s begin with a short quiz. One question. No pressure.
What is the best type of advertising?
When asked this question, many people answer “the kind that works!“ While no one can disagree with that, I submit that the BEST type of advertising is the one that is most overlooked.
I’m talking about word-of-mouth advertising. While targeted email, banner ads, billboard ads, and even television ads all have their place, nothing compares to the power of word-of-mouth… Continue